Tips For Successful Online Vehicle Merchandising

Digitization is gaining momentum and expanding across borders and continents. With buyers spending countless hours on the internet gathering all the information they possibly can, there’s no denying the fact that they are now much more aware than they ever were. To cope with the increasing customer awareness, marketers need to modify their strategies and change the way they position and display their products. They need to bring every facet of their inventory above the fold. They need to know what drives sales. A simple set of changes today could have a huge impact on your sales a few months down the line.

Slowly selling inventory is a pain for every automotive dealer and is something everyone has encountered at least once. Keeping the inventory moving is absolutely essential. And how do you that? You bring the products to the customers and not the other way round. For every vehicle in your dealership, there are thousands of buyers out there and it’s up-to you to go out and find them. If not you, at least hyper-targeted advertisements can. Take an omni-channel marketing approach and distribute internal listings across highly trafficked websites like Facebook. Further, specifically target the buyers living in close proximity to your dealership. These personalized advertisements deliver extremely relevant traffic to your VDPs. With various solutions available these days, you get to create dynamic advertisements based on intended buyer’s particular Google searches. Since the ads aren’t pre- designed and based on the information the buyers are seeking, they tend to be more fitting and increase the click-through rate.

When people land on Vehicle Display pages, make sure that they do not leave empty handed. Simply put, VDPs should be engaging enough because buyers tend to have very cramped attention spans. They would not hover around your website if they don’t find what they came for. Some important points to consider:

  • Do not use stock photographs
  • Make sure that your inventory is priced. Enquiry increase by as much as 381% when inventories are listed with prices. Modern inventory pricing tools can be very helpful in ascertain the appropriate price.
  • Use consistent and high-resolution photos.
  • Videos are a rage: Buyers seeing their next vehicle is motion is extremely powerful.

The ability to take a virtual tour in and around the vehicle elevates dealership visits by 49%.

The leads you get from the VDPs should be converted into phone calls and E-mails. And then comes the most crucial part that is dealership visit. Now this process involves human beings more than technology. Your sales are only as good as your hired employees. Your staff needs to be productive, technical, detail-oriented and dependent. It’s preferred that you hire the right people rather than spending time grooming them. Put yourself in the buyer’s position and work hard to make that experience as unique and as special as possible.

The Difference Between Vehicle Hard Disk Video Recorder and Ordinary Video Recorder

The Difference Between Vehicle Video Recorder and Ordinary DVR.

We are always asked by our clients, that is, what is the difference between Vehicle Hard Disk Recorder and ordinary Video Recorder? Actually, this is a professional question.

In light of their uses, there is no big difference, and they are all used for monitoring and recording. However, there is a big difference in light of their working environment.

1. Working Voltage: The Working Voltage of Vehicle Hard Disk Recorder is 24V (direct current), while the ordinary Recorder is 220V (alternating current).

2. Cameras: Vehicle Recorder usually has 2 or 4 cameras, for both monitoring and picturing, while ordinary DVR cameras are all for monitoring.

3. Hard disk: Vehicle Video Recorder adopts 2.5″ mobile disk, with good anti-shock performance, while ordinary ones adopt 3.5″. In addition, the key feature of Vehicle Recorder is its mobility, and easy disassembling, or the monitoring information might be a big concern.

4. Anti-shock: Vehicle DVR adopts professional anti-shock system, which can defuse shock of all vehicle types. Ordinary Recorder only adopts simple anti-shock system, or even no anti-shock system at all.

5. Working temperature: The Working temperature is 40–+80°for Vehicle Hard Disk Video Recorder and -20°—+20° for ordinary recorder.

6. To sum up, in light of the function and performance, there is a great deal discrepancy between Vehicle DVR and ordinary recorder, and you should make a good comparison before purchasing.

Definitely, there are some other differences, and you will have to explore by yourselves. I hope my passage is of some help for you.